Astrid S Hurts So GoodWatch at the source

Hurts So Good is a standout single by Norwegian pop artist Astrid S, released on May 6, 2016, as part of her self-titled debut EP. The song explores the paradox of a relationship that is both painful and irresistible, encapsulating the emotional turmoil of love that "hurts so good." The accompanying music video, directed by Andreas Öhman and filmed in Sweden, visually portrays the song's themes through evocative imagery and storytelling. The track gained renewed popularity in 2021, becoming a viral hit on social media platforms and solidifying its place as a fan favorite in Astrid S's discography.