björk play deadWatch at the source

The music video was directed by Danny Cannon, who also directed The Young Americans. In the video, Björk performs the song in an empty bar that is shown in the film. Her footage is intercut with scenes from the film that range from tenderness to violence.

The video was criticized because of its simplicity, some citing it lacks of the visual appearances usually offered by Björk. The video has been said to follow "the trends of MTV".