Downtown Boys SirenaWatch at the source

Downtown Boys are sharing “Sirena,” the empowered-by-the-ancestors new single from Public Luxury, today on all digital streaming services. It is accompanied by an official video directed by Sarah Elawad, a visual artist known for work responding to issues including Sudan’s ongoing and underreported war, and who created the immediately iconic blooming-flower early-voting animation for Zohran Mamdani’s campaign.

“Sirena” is often translated as “mermaid” or “mythical temptress.” Here on Public Luxury, it is about a literal calling: a siren, a voice, a compass to help navigate an incredibly complicated and messy world. “Sirena” is inspired by one of singer Victoria Marie’s late grandmother’s favorite songs, “Gema,” written by Los Dandys and re-envisioned by many, including Javier Solis and Vicente Fernández.