Alternative · Indie · Pop · Rock
Embrace AshesWatch at the source
Embrace’s “Ashes” blends soaring alternative rock melodies with heartfelt lyricism, atmospheric guitar textures, and emotionally resonant songwriting. The cinematic music video enhances the track’s themes of loss, resilience, and emotional rebirth, showcasing the band’s signature fusion of Britpop influences, anthemic hooks, and expansive post-Britpop soundscapes.
‘Ashes’, the second single from Embrace's fourth studio album 'Out of Nothing' was released on 15 November 2004. The follow-up to Top 10 single ‘Gravity', the song was propelled to number 11 in the UK singles chart through the fan-led campaign G.A.T.N.O (Get Ashes To Number One). ‘Ashes’ also featured on Match of the Day’s ‘Goal of the Month’ segment for the 2004-05 football season, it also featured prominently in the hit film 'Kingsman: The Golden Circle' in 2017. In the video the band perform in a dark, dusty, abandoned theatre that gradually restores itself from dereliction as the song unfolds, a metaphor for the song’s lyrical theme of rising from the ashes of a failed relationship.
Embrace’s music video for “Ashes”, released 2004. Directed by Jeff T. Thomas. 4:10 in HD, 3,301,961 plays and 14,019 likes on YouTube. Filed under Alternative, Indie, Pop and Rock. AltSounds Curated.
- Director
- Jeff T. Thomas
- Production
- Richard McNamara
- Keyboard
- Mickey Dale, Richard McNamara
- Piano
- Mickey Dale
- Backing vocals
- Mickey Dale, Mike Heaton
- Horn
- Mickey Dale
- String arrangement
- Mickey Dale
- Bass guitar
- Steve Firth
- Drums
- Mike Heaton
- Percussion
- Mike Heaton, Richard McNamara
- Lead vocals
- Danny McNamara, Richard McNamara
- Acoustic guitar
- Danny McNamara
- Lead guitar
- Richard McNamara
- Mixing
- Richard McNamara