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AltSounds Curated

Alternative · Indie · Pop · Rock

False Advertising Next Big ThingWatch at the source

ReleasedMay 1, 2026 DirectorJen Hingley Plays183,814 Length3:09HD

False Advertising deliver a gritty and energetic performance in “Next Big Thing,” blending raw alternative rock with punchy riffs and sharp, self-aware lyricism. The video captures the band’s unfiltered intensity through stripped-back, performance-driven visuals that reflect themes of ambition, industry pressure, and authenticity. With its driving momentum and edgy sound, “Next Big Thing” reinforces False Advertising’s place in the modern indie and alt-rock scene.

From AltSounds, read the full record
Director
Jen Hingley
Cinematography
Chris Forshaw
Drum programming
Jen Hingley
Backing vocals
Josh Sellers, Chris Warr
Percussion
Luke Pickering
Mastering
Kevin Tuffy, Tuff Mastering (Berlin, Germany)
Recording
Luke Pickering, Jen Hingley, UK), Wellington House (Manchester
Engineer
Luke Pickering, Jen Hingley, UK), Wellington House (Manchester

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