Alternative · Indie · Pop · Rock
False Advertising Next Big ThingWatch at the source
False Advertising deliver a gritty and energetic performance in “Next Big Thing,” blending raw alternative rock with punchy riffs and sharp, self-aware lyricism. The video captures the band’s unfiltered intensity through stripped-back, performance-driven visuals that reflect themes of ambition, industry pressure, and authenticity. With its driving momentum and edgy sound, “Next Big Thing” reinforces False Advertising’s place in the modern indie and alt-rock scene.
False Advertising’s music video for “Next Big Thing”, released 1 May 2026. Directed by Hingley. 3:09 in HD, 183,814 plays and 10,461 likes on YouTube. Filed under Alternative, Indie, Pop and Rock. AltSounds Curated.
- Director
- Jen Hingley
- Cinematography
- Chris Forshaw
- Producer
- Luke Pickering, Jen Hingley, UK)
- Editor
- Jen Hingley
- Vocals
- Jen Hingley
- Guitar
- Jen Hingley
- Drums
- Jen Hingley
- Synths
- Jen Hingley
- Drum programming
- Jen Hingley
- Bass
- Josh Sellers
- Backing vocals
- Josh Sellers, Chris Warr
- Percussion
- Luke Pickering
- Mix
- Luke Pickering, UK)
- Mastering
- Kevin Tuffy, Tuff Mastering (Berlin, Germany)
- Recording
- Luke Pickering, Jen Hingley, UK), Wellington House (Manchester
- Engineer
- Luke Pickering, Jen Hingley, UK), Wellington House (Manchester