Franz Ferdinand This FireWatch at the source

This Fire is an explosive, high-energy track from Franz Ferdinand’s self-titled debut album, released in 2004. The song features a blend of indie rock and dance-punk, with themes of passion and destruction. The music video, directed by Stylewar, uses 1920s Soviet art influences, including Constructivist imagery and Cyrillic lettering, to portray the band spreading a world-wide hypnosis epidemic, matching the song's intensity.