Electronic · Hip-Hop · Pop
Gloss Gang ImmediatelyWatch at the source
The latest offering from Brooklyn-bred Gloss Gang ""Immediately" off their latest offering "Money, Brower, Respect 2."
Yes, you still have to wait for our Gloss Gang documentary to drop, but in the meantime, we're premiering their new video, "Immediately." On the mic are Swook, Stackz and Vonna Hurk (who's recently been locked up) and they're mobbing with the rest of the team as usual. The video was directed by Nathan R. Smith, who you might know from that wild popular "Broccoli" video. The beat comes courtesy of Tony Seltzer and Czarquan.
The Crown Heights squad wants everything, and they want it... immediately. With no patience for waiting; they're getting what they want right now, which means putting in work. "They're watching me like it's TNT / Gotta keep grinding till BET," one verse goes—in between chanting "immediately" repeatedly. It's like speaking goals into existence.
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Gloss Gang’s music video for “Immediately”, published 23 March 2017 on Mass Appeal. 3:28 in HD, 48,593 plays and 746 likes on YouTube. Filed under Electronic, Hip-Hop and Pop.
- Music video directed
- Nathan Smith