Madness It Must Be LoveWatch at the source
It Must Be Love by Madness is a charming and whimsical music video that showcases the band's playful style and comedic flair. Directed by Chris Gabrin, the video features the band members engaging in humorous antics, interspersed with romantic and surreal scenes that perfectly complement the song's lighthearted theme. Released in 1981, the video helped solidify Madness's reputation as one of the UK's most beloved pop bands. The song, originally written and recorded by Labi Siffre in 1971, became a major hit for Madness, reaching the top ten in the UK and becoming a staple of their live performances.
You are watching the official video for It Must Be Love by Madness.
British band Madness had a major UK hit with this song in 1981, and with good reason: heartfelt and nutty in equal measure it still brings the house down at every Madness show. The video - filmed above and below water - is one of their classics, with cameo appearances by big bird, a killer whale and Mr Labi Siffre, who wrote the song.
Madness’ music video for “It Must Be Love”, released 1981. Directed by Chris Gabrin. 3:20 in HD, 27,145,587 plays and 150,539 likes on YouTube. Filed under Indie and Pop. AltSounds Curated.
- Director
- Chris Gabrin