NinjaTune The BugWatch at the source

From the imagination of Factory Fifteen

The city being broken, fractured and distorted. We wanted to build a world that amplified the current system; our consumerist lifestyles and reliance on capitalism has causing a build-up of tension and pressure on our city, and our way of life. We are living knowingly unsustainable lives within a system which only caters for the 1%. Something has to crack. The concept became to visualise the collapse of our consumerist society; the bursting of the bubble, the moment we all anticipate but don’t believe will happen. We wanted to play on the polarity of the tracks by visually juxtaposing a build-up of tension with a physical and fantastical break down of both the environment and our protagonist. The narrative is about a person stuck in a totalitarian system; medicated to think, feel and function. The story is what happens when he decides not to comply any more. Set in an alternative present, we follow our protagonist on an existential journey to leave his society conforms.

Creators project upload here:

A big thank you to all the extras who took part in this video too.