Alternative · Dance · Electronic · Metal · Pop · Rock
Poppy KnockoffWatch at the source
Poppy's "Knockoff" is an explosive alternative metal anthem that fuses crushing guitar riffs, industrial textures and the artist's signature genre-defying approach into a fearless statement on identity and authenticity. Blending aggressive instrumentation with sharp lyrical commentary and dynamic vocal performances, the track confronts imitation, superficiality and the pressure to conform while celebrating individuality and self-expression. The accompanying music video amplifies the song's intense atmosphere through surreal visuals and cinematic storytelling, capturing the chaos, defiance and uncompromising spirit that make "Knockoff" a powerful declaration of originality.
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Poppy’s music video for “Knockoff”, released 19 July 2023. Directed by Le3ay Studio. 3:07 in HD, 1,749,404 plays and 46,178 likes on YouTube. Filed under Alternative, Dance, Electronic, Metal, Pop and Rock. AltSounds Curated.
- Director
- Le3ay Studio
- Cinematography
- Zoë Simone-Yi
- Colour
- Jared Rosenthal
- Choreography
- Zoi Tatopoulos
- Creative direction
- Le3ay Studio
- Styling
- Marta Del Rio
- Make-up
- Jaime Diaz
- Executive production
- May Lin Le Goff
- Production design
- Logan Rauhut
- Hair
- Maranda Widlund
- Assistant director
- Daniel Hanson
- Post production
- Olaf Woldan
- Key VFX
- Adrian Tsou
- Choreographer assistant
- Hailey Paolillo
- Styling assistant
- Bota Abdul
- Make up assistant
- Amber Burgin
- Hair assistant
- Denisse Villalvazo Gutierrez
- Balloon seam VFX
- Ian Lawrence
- Tarot cards illustration
- Jason Su
- 1st AC
- Megan Pham
- 2nd AC
- Dave Eaves
- Media manager
- Eduardo Gonzalez
- Gaffer
- Dimitri Christoforidis
- Electric
- Ethan Waddell
- Key grip
- Charles Tae
- Grip
- Garrett Dorin, Paul Kane
- Production manager
- Emily Won
- Production assistant
- Mauricio Marces, Daunté Fyall, Savy Dean
- Eco coordinator
- Liz Entin
- Art director
- David Ochmanek
- Set dresser
- Hunter Kist, De’lon Isaacs