Runkus 99%.Watch at the source

The video for “99%.” was co-directed by Runkus and photographer/creative director Yannick Reid. Spliced in between scenes from Runkus’ hometown of Portmore (birthplace of Vybz Kartel and Spice) are "hidden" money tips, like the addresses of petrol stations where you can find Jamaica's cheapest gas. In Runkus' words: “There’s a lot of videos where people talk about money with expensive cars and clothes they rent, and don’t actually own. I wanted to show that you can watch a video and actually make money... literally."

Earl “Chinna Smith” Karlon Edmonson, Kone Iotosh Poyser, iotosh Romario Bennett, Runkus Omar Currie, Smartkid

intro: sample “the rich is getting richer everyday” x2