Sammy Kershaw MatchesWatch at the source

Sammy Kershaw's "Matches," released on March 23, 1998, is a compelling country song that narrates the story of a man who, after a tumultuous relationship, uses the same book of matches he once offered to his lover to set ablaze the bar where they first met. Written by Skip Ewing and Roger Springer, this track showcases Kershaw's storytelling prowess and emotional depth. The accompanying music video, conceptualized by Kershaw and directed by Deaton-Flanigen Productions, visually depicts the song's narrative. Filmed in downtown Nashville and Hartsville, Tennessee, the video culminates in a dramatic scene where the protagonist sets the bar on fire, symbolizing the end of the relationship.