Soko Sweet Sound of IgnoranceWatch at the source

Soko wrote a love letter to all the weird creative kids out there:

"Sweet Sound of Ignorance" is the first song I’ve released since my album My Dreams Dictate My Reality, which came out two years ago.

In August, I moved from L.A. to NY to record my upcoming album with Patrick Wimberly and challenge myself out of my comfort zone. I put so much of my entire being into making music: heart and soul, tears, sweat, and blood. The song is the result of purposely isolating myself until I lost track of time, people, life, reality—a form of self-induced cabin fever. In a nutshell, it’s about being very anti-social and a lonely crybaby in desperate need of a cuddle, yet terrified of intimacy, but the track sounds pretty happy if you don’t pay attention to the words. It’s a contrast I always treasure in music—happy-sad music.

For the video, I decided to create a full trip inside my head. I love cartoons, and I cherish my inner child always and forever, so directing my own videos is always a good way to unleash it. There is something very exciting and satisfying about being able to express my full vision, raw, vulnerable and unaltered.

SPECIAL THANKS Janell Shirtcliff, Werkartz, On the Mark Rentals and Charome Kaocharoen, Dugan O’Neal, Patrick Wimberly, Keaton Lindsey, James Richardson, Miles BA Robinson, Bobbie Gale, GUCCI, Greg Nise