Alternative · Dance · Electronic · Indie · Pop
sombr PotentialWatch at the source
A moody and introspective visual, “Potential” by Sombr delivers a sleek blend of alternative pop and emotional storytelling through a minimalist yet atmospheric music video. Featuring dim lighting, intimate performance shots, and subtle visual transitions, the video explores themes of self-doubt, ambition, and personal growth. With its understated aesthetic and reflective tone, “Potential” enhances the track’s contemplative mood, creating a captivating and relatable audiovisual experience.
Credits: Starring: sombr Madeline Argy Gavin Casalegno Band: Eian McNeely, Lemy Disselkoen Ignacio, Sal Suriano, Sam Everett, Mitch Prewitt Ballet Dancers: Emma Rose Maples, Monroe Cline, Kate Huntington, Ruthie Dalby, Cameron Auble-Branigan, Toi'ya Leatherwood, Kara Covaleski Extras: Ke Bai, Danial Beaujuin, Miguel Berlingeri, Shannon Corbett, Estelle Estel, Tony Fanara, Martin Harris, Crystal Moyer, Joel Pelletier, Victoria Vertiz
sombr’s music video for “Potential”, released 16 April 2026. Directed by Gus Black. 4:03 in HD, 4,164,750 plays and 73,092 likes on YouTube. Filed under Alternative, Dance, Electronic, Indie and Pop. AltSounds Curated.
- Director
- Gus Black
- Cinematography
- Dylan Rucker
- Producer
- Lukas Lennon
- Executive producer
- Kelly Norris Sarno
- Colour
- Myles Bevan
- Styling
- Jake Sammis, Maeve Reilly, Fiona Skye, Jai Simmons
- Hair & make-up
- Elise Gehrke
- Make-up
- Pati Dubroff
- Production coordinator
- Nicole Ghalili, George Bladon
- 1st AD
- Harry Guest
- 2nd AD
- Marie Yamamoto
- Second 2nd AD
- Landon Watford
- Cam a 1st AC
- Masih Ahmadzadeh
- Cam b 1st AC
- Esther Woodworth
- Cam a 2nd AC
- Karli Gregory
- Cam b 2nd AC
- Julio Zepeda
- Steadicam
- Garet Jatsek
- Gaffer
- Ron Arrendondo
- Best boy electric
- Paul Samaniego
- Electric
- Michael Proa, David Cronin, Justin Lipetz
- Key grip
- David Gonzales
- Best boy grip
- Ted Thornton
- Director's assistant
- Christian Osagiede
- Talent PA
- Maria Corso
- Production assistant
- Max Mendieta, Maya Albuerne, Kiyoshi Henderson, Adrien Hinojos, Alex Meyers, Henry Parker, Jadyn Norris Sarno, Abbie Zaleski
- PA AD
- Grace Stromatt
- Editor
- Gus Black, sombr, Jen Kennedy
- Stylist assistant
- Jessie May, Mikayla Golden, Rachel Bode, Micah Ramirez
- Tailor
- Anjia Jalac
- Groomer
- Jamie Taylor, Tara Segar, Andie Jane
- Mua assistant
- Kelly Christensen
- Hair
- Jay Birmingham
- HMU assistant
- Nadia Stone
- Production designer
- Christian Stone
- Leadman
- John Bentjen
- Set decorator
- Chris Herbert
- Set dresser
- Kevin Reyes, Zach Jenkins
- Art assistant
- Gabriel Stone, Annie Eversz
- Video commissioner
- Devin Sarno