Electronic · Indie · Pop
Tender ErodeWatch at the source
Official video for 'Erode', featured on TENDER’s debut album, Modern Addiction.
TENDER are back with new music for 2025/2026.
“When I first heard ‘Erode’, it struck me as pure sex. The slow sonic pulses, climaxing in quicker, intense sections put an image of a black tar-like liquid in my head. Paralleling the actions of intimacy, it creates violent waves at heightened moments and falls back to a calm ripple during the moments of tenderness. With each subsequent listen, the vulnerability of the lyrics became clear. This manifested itself in the aesthetic, by which we deliberately lit the cast towards the blue end of the spectrum. This enabled us to bring out blemishes which are deep beneath the skin and invisible to the naked eye, peeling back the layers between the lovers. Tender portray an eerily intimate isolation in ‘Erode’. It’s an isolation not between lovers, but between them and civilisation. The natural and simplistic video needed some kind of big reveal, and what better way than to link that isolation to the metaphorical sex? During the last seconds of the song, I visualised a pull-back showing the two afloat on a vast ocean of their own sex (black liquid), far away from the rest of the world." -Jack A. Bowden
Tender’s music video for “Erode”, published 27 April 2017 on TenderVEVO. 4:10 in HD, 194,944,681 plays and 330,569 likes on YouTube. Filed under Electronic, Indie and Pop.
- Director
- Jack A Bowden
- Cinematography
- Nick Morris
- Producer
- Ailsa Vanessa Tapping
- Production
- Nonsense, Co
- Colour
- Jonny Tully @ Smoke, Mirrors
- Production assistant
- Femi Anderson
- 1st AD
- Bryony James
- 1st AC
- Gary Long
- 2nd AC
- Matt Farrant
- Grip
- Dave Bradshaw
- Gaffer
- Chris Broomfield
- Spark
- Kana Hirari, Tina Georgieva
- Art department
- Ash Halliburton
- Art assist
- Meg Nixon