The Buoys BitchWatch at the source

The concept for the Bitch music video taps into the moment that inspired the song; being unfairly labelled just for having an opinion. The word "bitch" gets thrown at women who dare to take up space, and the more powerful and wise they are, the more it seems to happen. So it felt only right to feature a Sydney music legend in the clip, Fran, someone we see as the epitome of feminine power and lived wisdom. The video celebrates that energy, and just like the track, it carries all the chaos, humour, and resilience that went into making it.