Tyla IS ITWatch at the source

Released July 11, 2025, “IS IT” is a slick pop‑dance exploration of infatuation wrapped in Tyla’s signature popiano sensibility. Directed by Aerin Moreno, the video unfolds in a single, pulsating room—featuring solo choreography, intimate chemistry, and club‑like infrared hues. Written by Tyla Seethal, Sammy Soso, Ariowa Irosogie, Corey Marlon Lindsay‑Keay, Imani Lewis, Kaine, and Samuel Awaku; produced by Sammy Soso, AriPen Smith, Belevve, and Mocha Bands, the track quickly became a South African top‑10 and entered the UK charts.