Soul-pop piece on transition and emotional growth.
UMI’s music video for “WHAT NOW”, released 21 August 2025. 2:46 in HD, 64,343 plays and 2,708 likes on YouTube. Filed under Indie, Pop, R&B and Soul. AltSounds Curated.
- Director
- Eric Nguyen
- Cinematography
- Grant Duncan
- Producer
- Daisy Rivera, Eric Nguyen
- Production
- EXP
- Editor
- Eric Nguyen
- Colour
- Garrett Winston Seamans
- Make-up
- Kaysha Lassien
- Label
- Epic Records
- Steadicam
- Alvin Octoman
- Gaffer
- Kevin Woodruff
- Key grip
- Tom Peake
- BTS photo
- Nate Guenther
- Hair
- Lana Hunter
- Stylist assist
- Dani Jane
- Casting
- Angelina Dyrnaes
- Title design
- Eric Nguyen