Alternative · Electronic · Hip-Hop · Indie · Pop · Rock
underscores pay attention!Watch at the source
A frenetic collision of hyperpop maximalism and pop-punk attitude, “Pay Attention!” finds underscores delivering rapid-fire vocals over distorted guitars, glitchy synths, and explosive percussion. The music video matches the song’s chaotic urgency with saturated colors, whip-fast edits, and rebellious performance energy that captures the restless demand to be seen and heard. Blurring irony with raw emotion, underscores turns digital-age distraction into a bold, high-voltage visual statement, cementing her reputation for pushing alternative pop into thrillingly unpredictable territory.
“I believe my first main project ‘skin purifying treatment’ resonated with as many people as it did because I was clearly struggling with something, but when I wrote ‘pay attention!’ I had reached a point where I was in a pretty good place mentally. The song tries to tackle the question of ‘should I be writing from a place of emotional struggle even if I’m not in it anymore, and if so, what exactly am I doing it for?’ “ - underscores
underscores opens the year with an amazing EP and unbelievable music video!
underscores’ music video for “pay attention!”, released 2020. Directed by Garrison Ho. 4:49 in HD, 98,089 plays and 4,371 likes on YouTube. Filed under Alternative, Electronic, Hip-Hop, Indie, Pop and Rock. AltSounds Curated.
- Director
- Garrison Ho, underscores
- Editor
- underscores
- Visual effects
- Max Schramp
- Assistant camera operator
- Chris Baca
- Motion graphics
- underscores