Zay Don’t Say That It’s OverWatch at the source

"Don't Say That It's Over" is a story of a career building momentum and a strong relationship deteriorating as a result.

Endless Records artist Zay teamed up with Chris Strikes of The NE Inc. to shoot this single in Toronto. As this is Zay's first music video release, the pressure was on to make the first impression count: "This video is very important because it is my first one and I was really happy about the way it came out, Chris Strikes definitely helped bring the music to life. I feel the viewer might appreciate it more because it has a story line and a decent amount of dialogue to draw them in emotionally."